MemoryRoot

Concept Brief

Problem 1: Belief & Ritual Value

  • Traditional funerals focus only on sending off but lack symbolic continuity
  • Ashes are often stored or scattered without meaningful connection to loved ones
  • No culturally aligned, spiritually fulfilling option for modern Thai families seeking significance

Problem 2: Environmental Impact

  • Cremation emits ~245 kg CO₂ per body = 🚗 Driving a car 1,000 km = 🧴 Using 10,000 plastic bottles
  • Ash scattering → pollutes rivers & oceans
  • No system for ecological restoration or life regeneration after loss

Solution:

  • MemoryRoot is a biodegradable urn designed to transform ashes into life-giving soil.
  • Families can grow memorial trees in gardens, forests, or sacred spaces.
  • Safe for plants, culturally respectful, and emotionally healing.

From ashes to roots

Every year, millions of human ashes are scattered or stored without ecological value, while traditional rituals no longer meet the needs of a new generation seeking meaning and sustainability. MemoryRoot offers a solution: a biodegradable urn that transforms ashes into living trees, blending spiritual symbolism with environmental impact. Developed with material scientists, our design is eco-safe, emotionally meaningful, and regenerative — turning farewells into legacies of love, memory, and nature.

“Memories can grow”

Culturally integrated with Thai-Buddhist rituals